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We make your marketing work better, and feel less shitty.

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Let’s grow your business with your values intact.

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Meet Sara
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We are a matriarchal marketing team for ethical businesses

Our values are equity, integrity, and
care for the collective

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We build growth systems you can actually be proud of

Because small and ethical businesses deserve dependable growth too.

Sara Tatnall, founder of Heart Powered Marketing, smiling in a home office with books, plants, and colourful artwork in the background.
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If you’re here, you’d probably love to dramatically grow your business. But you don’t want to exploit anyone, and most marketing tactics turn you off.

Cool! We’re on the same page.

I’m Sara. Corporate marketer for 15 years who decided to stop participating in mass manipulation, and never looked back.

I built growth engines for some of the fastest-growing startups in the tech space. Now I help conscious businesses succeed while building a future we actually want to live in.

How we do it

One-on-one and group mentorship

Have you hit a plateau? Do you feel stuck? Does the idea of creating content or building marketing campaigns make you freeze? I fix that.

Ethical growth engines

I create predictable revenue for ethical six- and seven-figure businesses, with defined levers you can pull to drive more sales.

Marketing should work like a formula. If it doesn’t feel like that yet for your business, let’s talk.

Fractional CMO + marketing team

If you want to grow exponentially, it’s time to stop doing everything yourself.

We take on 1-2 retainer clients at a time, where I build your growth engine and my team and I execute on an ongoing basis.

Watch the Masterclass

Learn how to build growth systems that support you - not the other way around.

Join the live event

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What our clients say

— What our clients say

  • Working with Sara had an impact on my entire life. She will come up with avenues for growth and potential you never even dreamed of.

    —Carrie Matthews-Nicoli, Co-founder of Money Playground

  • We began working with Sara when we decided to bring marketing into our small business, and the experience has been wonderful. We are so grateful to have her as a partner in growing our business.

    —Bethany Venekamp, Business Manager, Cybertek

  • Sara is simply the best. You won’t find a more high-integrity human than her.

    —Karen Lum, K. Lum Consulting

  • Working with Sara is delightful—she's dedicated to excellence and has the dogged ability to find solutions in the face of hairy problems. Working alongside her is a true partnership—she's a thought partner and a competent leader, blending right-brain creativity with left-brain execution. Plus a whole lot of heart.

    —Lauren Caselli, Principal of Lauren Caselli Events